Blog
Social media marketing for Airbnb and short-term rental hosts.
Practical guides on content, consistency, and direct bookings. No fluff, just what actually works for Airbnb and VRBO properties.
Direct Bookings · 8 min read
How to Get More Direct Bookings Through Social Media
Relying on Airbnb and VRBO for every guest is expensive. Here's how a consistent social media presence helps short term rental hosts win more direct bookings.
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Content Ideas · 8 min read
5 Instagram Post Ideas Every Vacation Rental Host Should Try
Not sure what to post? These five content ideas consistently perform well for short term rental accounts and are easy to recreate with your own property photos.
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Brand Building · 8 min read
Why Consistent Posting Builds Guest Trust (and More Bookings)
An active, well-maintained social profile signals a professional, trustworthy host. Here's why consistency matters more than any single viral post.
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Photography · 9 min read
The Ultimate Property Photo Checklist for Social Media
Great social content starts with great source photos. Use this checklist before your next shoot to make sure you capture everything you need.
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Strategy · 8 min read
Instagram vs. Facebook: Where Should Short Term Rental Hosts Focus?
Both platforms matter, but they play different roles for vacation rental marketing. Here's how to think about where to put your energy.
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Direct Bookings · 8 min read
How to Reduce Reliance on Airbnb and VRBO With Your Own Brand
Platform fees, algorithm changes, and policy shifts are out of your control. Building a brand outside the platforms is how hosts stay protected.
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Content Ideas · 8 min read
Turning Guest Photos Into Marketing Content (the Right Way)
User-generated content builds more trust than any staged photo — but it has to be handled carefully. Here's how to do it right.
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Strategy · 8 min read
How Often Should You Post? A Social Media Frequency Guide for Vacation Rental Hosts
Posting too little means getting forgotten. Posting too much, badly, can feel spammy. Here's a realistic posting frequency that actually works for short term rental accounts.
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